Advertising/Public Relations

Our School of Advertising & Public Relations provides students with the skills to create persuasive messages using a variety of media, to ensure those messages reach the right audience and to analyze performance so that campaigns and other communications are effective. In addition to our challenging degree courses, we weave real-world experience into the classroom, providing the tools our students need to become the next leaders in advertising and PR.

We strive to continually seek ways to train and empower students, staff and faculty of all ethnicities, races, genders and identities to work collaboratively to produce world-changing ads, PR campaigns and research through the following goals. 

• Generate top-tier research and creative work that contributes to the overarching theories that explain success and failure in the practice of advertising and public relations.
• Attract and retain the best student, staff and faculty talent — individuals who offer diversity in experience, background, culture and perspective.
• Maintain strong, positive relations with key communities served by the school.
• Cultivate graduate students with skills in critical thinking, quantitative reasoning, creative problem solving, active listening, efficient communication, evidence-based strategies and ethical decision-making.